Hair Dryer


Winner of 2018 BRIDES Beauty Award!

SKU# 76820

Availability: In stock

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee

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Product Description

Award-winning quick-drying, frizz-defying hair dryer enhanced with T3 Digital IonAir. The innovative technology combines digitally-controlled heat with a wide, gentle airstream to expertly and swiftly dry hair while boosting body and shine. A powerful ion generator smooths the hair cuticle, and three heat and two speed settings cater for every hair type and texture.


  • Winner of 2018 BRIDES Beauty Award
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 3 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

Click here to view the user guide.

Cura Comparison Chart - Desktop Cura Comparison Chart - Mobile


T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black

Looks & Tutorials

Get The Look

  • Smooth Sleek Blowout
    Create a sleek, smooth blowout using the Cura dryer.
  • Cura Quickstart Guide
    Ready to use your new Cura? Here's how to get started.


CURA is rated 4.7 out of 5 by 194.
Rated 5 out of 5 by from Fast Dry & AntiFrizz I love this blow dryer! It dries my hair fast and its so silky afterwards. I used to hate blow drying because it made my hair frizzy. This changed the game!
Date published: 2019-03-20
Rated 5 out of 5 by from T3 blow dryer Pulling it out of the box I was impressed with the blow dryers’s appearance. The buttons are right by the thumb and easy to use. It’s quieter than I expected and my hair loves this dryer. It’s not frizzy and it’s so smooth. It didn’t seem to dry my hair like most dryers. I’m impressed so far.
Date published: 2019-03-19
Rated 4 out of 5 by from Good quality Great dryer. Only downside is it gets a little heavy while using it.
Date published: 2019-03-17
Rated 3 out of 5 by from It is ok It is heavier than it looks. The cold air button is located on the top of the T shape and I hit the button by mistake because it is heavy and slippery. I did not notice any difference compared to my old hair dryer.
Date published: 2019-03-13
Rated 4 out of 5 by from This WILL make your hair shinier and healthier My hair was feeling so damaged and I tried a Dyson and felt such a difference! So I searched for a good hair dryer and bought 3 different ones and this was by far the best. 4 stars because the blowing speed isn't what I would like which does make go a little slower.
Date published: 2019-03-11
Rated 5 out of 5 by from Wow- just WOW! Well for starters, the first day I used my Cura, people asked if I got my hair professionally blown out! I was weary about spending so much money on a hair dryer, but I when I really think about it, I'm saving time and money. I don't have to use as much anti-frizz + smoothing product as I did when I was using my other (terrible) hair dryer and it dries my hair so much faster! I was also initially irritated that there weren't as many speeds and temperatures, then quickly found out I wouldn't need any higher! Get this dryer-- change your life and your hair!
Date published: 2019-03-07
Rated 1 out of 5 by from Not worth the $$ It’s great for fine hair but leaves coarse hair still frizzy. It takes a lot longer to dry the hair than my other blow dryers. I still have to use a flat iron after my blow outs on curly or textured hair. Very disappointed ☹️
Date published: 2019-03-07
Rated 5 out of 5 by from Love the Lock-In Cool Button! This hairdryer is so efficient. Not only is it attractive, it is lightweight. I love the variety of setting, specifically the fact that on this hairdryer you can press the cool button just once and it will stay on without you having to hold it in the whole time youre using it. Additionally, the curved handle is comfortable to hold and it comes with different caps that allow you to concentrate the heat to specific areas which lowers dry time. It has three heat settings and two speeds and the 9 foot cord is a godsend. This blow dryer isnt bulky and is very easy to pack for travel.
Date published: 2019-03-06
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