Hair Dryer


Seven-time award winner!

MODEL NO: 76840

Availability: In stock

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee
Free Turban Towel, Shower Cap, and Volume 2.5 Brush with Cura or Cura Luxe purchase. Offer expires October 20, 2019 at 11:59 PM PST. Offer may not be combined with other promotion codes and is not applicable to previous purchases. T3 Pros are not eligible

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Free Turban Towel, Shower Cap, and Volume 2.5 Brush with Cura or Cura Luxe purchase. Offer expires October 20, 2019 at 11:59 PM PST. Offer may not be combined with other promotion codes and is not applicable to previous purchases. T3 Pros are not eligible
Product Description

Multi award-winning next-generation hair dryer that offers rapid drying, customizable styling and exceptional, healthy-looking results. Cura LUXE utilizes T3 Digital IonAir technology for precise heat and a wide, gentle airstream that dries hair quickly and delivers soft, frizz-free results. It’s also equipped with multiple heat/speed settings, a Volume Booster switch, and Auto Pause Sensor that intuitively halts airflow. This miracle tool is destined for cult status.


  • Winner of seven 2018 editorial beauty awards: Allure Best of Beauty, Oprah Magazine Spring Beauty O-wards, Cosmopolitan Beauty Awards, Ebony Beauty & Grooming Awards, SELF Healthy Beauty Awards
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 5 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Volume Booster Switch boosts texture and volume*
  • Auto Pause Sensor intuitively pauses airflow when you release the dryer handle
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

*Results may vary by hair type.

Click here to view the user guide.

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T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black

Looks & Tutorials

Get The Look

  • Natural Curls
    Maybe she’s born with it, maybe it’s T3! Use this natural curls tutorial to get the bouncy, coiled hair of your dreams.
  • Celtic Knot Hair Tutorial
    Don't get tied down by boring hairstyles. Take your locks for a loop with this Celtic knot hair tutorial.
  • Blowout for Short Hair
    Why should long-locked girls have all the fun? Get a sophisticated blowout for short hair in four simple steps.
  • Big Bouncy Curls
    Create a big, bouncy blowout with the Cura LUXE.
  • Cura LUXE Quick Start Guide
    Ready to use your new Cura LUXE? Here's how to get started.


CURA LUXE is rated 4.6 out of 5 by 199.
Rated 5 out of 5 by from Exceptional Dryer! Never had so many compliments on my hair since using this dryer!!
Date published: 2019-10-09
Rated 4 out of 5 by from Great settings but heavy Great adjustable settings! Gives you a variety of settings to set for your hair preferences. The diffuser attachment is amazing! Works great for curls. The attachment pieces are very challenging to get on and off. The blow dryer is also pretty heavy compared to other blow dryers I have used. I like the settings and am getting used to the weight so it was worth keeping.
Date published: 2019-10-08
Rated 5 out of 5 by from Cura Luxe This hairdryer is amazing! It’s powerful with lots of different settings. It also leaves my hair soft and not frizzy!
Date published: 2019-10-07
Rated 4 out of 5 by from Nice Blow dryer I love how fast this blow dryer speeds up my drying time. I'm a professional hair stylist so I use this literally every single day. It works great on all hair types and textures. Its lightweight and looks beautiful. The only reason I give it 4 stars is because I've had this dryer for almost a year and its starting to die on me.
Date published: 2019-10-04
Rated 5 out of 5 by from Love it! Worth the buy! Best blow dryer ever and it’s motion sensor sensitive. Just make sure to grip on the handle tight so the blow dryer doesn’t automatically shut off. I think that’s a cool feature about this product. Unlike my last blow dryer I had purchased from Ulta it would burn my scalp. I had to return but this one is perfect temperature.
Date published: 2019-10-03
Rated 4 out of 5 by from some problems The Cure Lux does dry well, but I have some problems with it. The automatic shutoff was really unusable. I turned it off fairly quickly. It doesn't cutoff when you set it down, it cuts off anytime your finger is not over the sensor which, for me, was a LOT. Secondly, I have been using to dryer one year, and the attachments will no longer stay on the dryer. I am now looking to see if I can find replacement parts.
Date published: 2019-10-03
Rated 2 out of 5 by from Good performance but has its faults I've been using this hair dryer for a little over 9 months now. Before purchasing, I debated between two hair dryers and ultimately chose this one. I have very fine hair and it was the volume boost setting that swayed me to this dryer. I like the drying concentrator attachment and the long cord (much longer than on my previous dryer). I'm not sure how much quieter it actually is compared to another dryer. However, I can't stand the Auto Pause Sensor. I've found that I have to keep moving/wiggling the dryer while drying to keep it from shutting off mid-use. This happens to me while drying either my hair or my daughter's. I now have major second thoughts about choosing this hair dryer, but considering the price, I can't just set it aside and buy a new one. So for now, I'm stuck with this one.
Date published: 2019-10-02
Rated 5 out of 5 by from Perfect travel dryer! Fast drying and simple to use. This a pretty little lightweight dryer that does the job of a full sized one. Love it!
Date published: 2019-09-30
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