Hair Dryer


Seven-time award winner!

MODEL NO: 76840

Availability: In stock

Regular Price: $285.00

Special Price $229.99

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee
*Offer expires December 15, 2019 at 11:59 PM PST. Offer may not be combined with other promotion codes and is not applicable to previous purchases. Must enter code HOLIDAY20 at checkout to redeem offer.

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*Offer expires December 15, 2019 at 11:59 PM PST. Offer may not be combined with other promotion codes and is not applicable to previous purchases. Must enter code HOLIDAY20 at checkout to redeem offer.
Product Description

Multi award-winning next-generation hair dryer that offers rapid drying, customizable styling and exceptional, healthy-looking results. Cura LUXE utilizes T3 Digital IonAir technology for precise heat and a wide, gentle airstream that dries hair quickly and delivers soft, frizz-free results. It’s also equipped with multiple heat/speed settings, a Volume Booster switch, and Auto Pause Sensor that intuitively halts airflow. This miracle tool is destined for cult status.


  • Winner of seven 2018 editorial beauty awards: Allure Best of Beauty, Oprah Magazine Spring Beauty O-wards, Cosmopolitan Beauty Awards, Ebony Beauty & Grooming Awards, SELF Healthy Beauty Awards
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 5 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Volume Booster Switch boosts texture and volume*
  • Auto Pause Sensor intuitively pauses airflow when you release the dryer handle
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

*Results may vary by hair type.

Click here to view the user guide.

Cura Comparison Chart - Desktop Cura Comparison Chart - Mobile


T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black

Looks & Tutorials

Get The Look

  • Natural Curls
    Maybe she’s born with it, maybe it’s T3! Use this natural curls tutorial to get the bouncy, coiled hair of your dreams.
  • Celtic Knot Hair Tutorial
    Don't get tied down by boring hairstyles. Take your locks for a loop with this Celtic knot hair tutorial.
  • Blowout for Short Hair
    Why should long-locked girls have all the fun? Get a sophisticated blowout for short hair in four simple steps.
  • Big Bouncy Curls
    Create a big, bouncy blowout with the Cura LUXE.
  • Cura LUXE Quick Start Guide
    Ready to use your new Cura LUXE? Here's how to get started.


CURA LUXE is rated 4.6 out of 5 by 223.
Rated 3 out of 5 by from Disappointed Looks and feels cheaply made. Feels bulky and not light weight.
Date published: 2019-12-08
Rated 5 out of 5 by from Great hair dryer Does a great job, have tried others snd keep coming back
Date published: 2019-12-06
Rated 1 out of 5 by from Doesn’t last - had to replace 2 times in 3 years I really wanted to love this dryer. It made my hair look amazing but broke and had to be replaced 2 times in 3 years. Pros: - dried my thick hair quickly - my naturally frizzy hair was left looking smooth and shiny after drying, which I have not experienced with any other hair dryer Cons: - this hair dryer stopped working 1 year after I purchased it. T3 was amazing and sent me a new one right away. Another year went by and the replacement broke. I contacted them and even though it was out of warranty by 1 month they were willing to replace it again. I never had it replaced because I needed a reliable hair dryer and ended up buying one for $40 that has lasted me 3+ years now. If this product lasted at least 3 years I would’ve given it 5 stars. Spending over $200 on a product that only lasts a year is not practical. Very disappointed.
Date published: 2019-12-04
Rated 5 out of 5 by from Love it! Dries my hair fast and smooth. My hair is very soft after.
Date published: 2019-11-26
Rated 5 out of 5 by from Superb quality!! I can’t believe I’m saying it, but this dryer is worth every penny! It is so lightweight, easy to use, lots of functionality and versatility. Multiple heat temps that are a breeze to adjust, cool shot that stays on cool without having to hold down a button, you can twist the attachment as you need it while you blow dry, it’s not just in a fixed place. The auto pause feature is ideal, and the boost feature that provides extra volume really does work wonders for volume! I was amazed! The dryer also does not get burning up hot on the exterior which is amazing. My hair dries in half the time. Great quality product.
Date published: 2019-11-20
Rated 2 out of 5 by from Dryer shuts off The blow dryer randomly cuts off when I’m drying my hair.. I know there is a sensor but I try to keep my hand away from it but it still turns off
Date published: 2019-11-15
Rated 2 out of 5 by from Where’s the heat? I am a stylist and have used plenty of dryers. I seem to go back to the t3. Bought the new one out. Unfortunately, the heat didn’t come with the dryer. It has taking me twice as long to do a blow out. Highly disappointing. What happened to the heat? I understand there is a cold button but who needs cold when it only gets Luke warm?
Date published: 2019-11-14
Rated 4 out of 5 by from Good but not as good as prior model It’s a good hairdryer. The only reason I don’t think it’s a GREAT hairdryer is that I used to have a T3 Featherweight Luxe 2i made by the same company. It was truly amazing and would dry my heavy long hair within two minutes. But it finally died after 6 years. This new model Cura takes 3-4 minutes to dry my hair and adds lots of static. But it’s still better than anything else out there. Be sure to read the manual about how to turn off the auto-shutoff feature if you don’t like it (I don’t).
Date published: 2019-11-11
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