Hair Dryer


Top awarded hair dryer of 2018!

SKU# 76842

Availability: In stock

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee

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Product Description

Multi award-winning next-generation hair dryer that offers rapid drying, customizable styling and exceptional, healthy-looking results. Cura LUXE utilizes T3 Digital IonAir technology for precise heat and a wide, gentle airstream that dries hair quickly and delivers soft, frizz-free results. It’s also equipped with multiple heat/speed settings, a Volume Booster switch, and Auto Pause Sensor that intuitively halts airflow. This miracle tool is destined for cult status.


  • Winner of five 2018 editorial beauty awards: Allure Best of Beauty, Oprah Magazine Spring Beauty O-wards, Cosmopolitan Beauty Awards, Ebony Beauty & Grooming Awards, SELF Healthy Beauty Awards
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 5 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Volume Booster Switch boosts texture and volume*
  • Auto Pause Sensor intuitively pauses airflow when you release the dryer handle
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

*Results may vary by hair type.

Click here to view the user guide.

Cura Comparison Chart - Desktop Cura Comparison Chart - Mobile


T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black


CURA LUXE is rated 4.6 out of 5 by 37.
Rated 5 out of 5 by from T3 Cura Luxe hair dryer That it is really the best blow dryer ever ! Left my fine hair soft and shiny with loads of volume !
Date published: 2019-03-03
Rated 2 out of 5 by from Not powerful Not very powerful; takes forever, too long to dry the hair.
Date published: 2019-03-01
Rated 5 out of 5 by from Amazing hair dryer Love this hair texture has improved in less than 2 weeks
Date published: 2019-03-01
Rated 3 out of 5 by from Same as before My hair is very curly and frizzy so I bought this hair dryer with the hopes that it would dry my curls with less frizz. I use the attached diffuser and I haven’t seen a difference in my hair yet. I still have as much frizz as before when I was using my $30 hair dryer from Walmart. The hair dryer works very well otherwise.
Date published: 2019-02-27
Rated 5 out of 5 by from Truly amazing hair dryer It's pricey but worth every penny. This hairdryer dried my hair fast without much effort and leaves it shiny, healthy looking and super easy to continue styling with hot tools. I'm thinking about buying a second one to keep in my gym bag!
Date published: 2019-02-18
Rated 5 out of 5 by from Very satisfied I love this product, very quick dry and very quick time for straight hair.
Date published: 2019-02-04
Rated 5 out of 5 by from A godsend for fine hair! I've only ever used cheap blow dryers before getting my Cura Luxe, and let me just say I am SO glad I made the investment. It's so pretty I get happy whenever I look at it, and all of the features make it just as functional as it is beautiful. I have super fine and long hair, and whenever I used to try to give it some volume I had to use a ton of products and it would often end up very frizzy. With this dryer, I get the perfect amount of volume and little to no frizz! My hair looks shiny and feels super soft and healthy. My favorite way to use the dryer is to go over my hair with the volume booster on (focusing on my roots) and then when my hair is about 80% dry I turn it off so that it still looks smooth when I finish. I also love the multiple heat settings, the automatic pause feature, and the fact that it's so light. For me it was sooo worth the price, I will never use a cheap hair dryer again!!!
Date published: 2019-02-01
Rated 3 out of 5 by from Hated new feature It looks very nice, but keeps turning off on me because of new feature. Bring back a normal hairdryer that dries fast!!
Date published: 2019-01-29
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