Hair Dryer


Seven-time award winner!

MODEL NO: 76843

Availability: In stock

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee

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Product Description

Multi award-winning next-generation hair dryer that offers rapid drying, customizable styling and exceptional, healthy-looking results. Cura LUXE utilizes T3 Digital IonAir technology for precise heat and a wide, gentle airstream that dries hair quickly and delivers soft, frizz-free results. It’s also equipped with multiple heat/speed settings, a Volume Booster switch, and Auto Pause Sensor that intuitively halts airflow. This miracle tool is destined for cult status.


  • Winner of seven 2018 editorial beauty awards: Allure Best of Beauty, Oprah Magazine Spring Beauty O-wards, Cosmopolitan Beauty Awards, Ebony Beauty & Grooming Awards, SELF Healthy Beauty Awards
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 5 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Volume Booster Switch boosts texture and volume*
  • Auto Pause Sensor intuitively pauses airflow when you release the dryer handle
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

*Results may vary by hair type.

Click here to view the user guide.

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T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black


CURA LUXE is rated 4.6 out of 5 by 210.
Rated 4 out of 5 by from Good but not as good as prior model It’s a good hairdryer. The only reason I don’t think it’s a GREAT hairdryer is that I used to have a T3 Featherweight Luxe 2i made by the same company. It was truly amazing and would dry my heavy long hair within two minutes. But it finally died after 6 years. This new model Cura takes 3-4 minutes to dry my hair and adds lots of static. But it’s still better than anything else out there. Be sure to read the manual about how to turn off the auto-shutoff feature if you don’t like it (I don’t).
Date published: 2019-11-11
Rated 5 out of 5 by from Great , the best Awesome unbelievable the best dryer and iron thank you T3 , I recommend it,
Date published: 2019-10-31
Rated 5 out of 5 by from LOVE!!!!! Absolutely love. For anyone concerned about the sensors that turn it off automatically and the reviews saying they don’t like the feature... you can turn it off!!! Read your instruction manuals people!
Date published: 2019-10-28
Rated 3 out of 5 by from Dryer It’s heavy. Not a light dryer by it’s quite bulky.
Date published: 2019-10-23
Rated 5 out of 5 by from ****Fantastic luxury hair dryer! Purchased my first luxury hair dryer and so glad I splurged on this model. Not only is it light weight but with all the bells and whistles it cuts down my styling time. My favorite feature is the auto pause sensor. It automatically turns off when you put it down and then turns back on when u pick it up again!! Also, having the lock-in cool shot frees up your hands. Wishing I had bought this dryer sooner!
Date published: 2019-10-19
Rated 5 out of 5 by from Worth it!!! This blow dryer is totally worth the price. My hair has been dried out and chemically damaged for quite some time. I had tried so many different shampoos with no luck. My daughter has curly hair and this blow dryer is recommended to control frizz. Thought I’d try it. Ever since I started using it, my hair has been softer and so much healthier. My daughter’s hair looks beautiful too. It’s definitely a lot to spend on a hair dryer but you will not regret it.
Date published: 2019-10-19
Rated 3 out of 5 by from Good at home styler Really nice look and feel - very light! I like the many options this blow-dryer provides for heat and the auto pause is a nice feature as well. As a professional stylist I didn't find it as powerful as I wanted it to be, not for the price I paid for it anyway. Maybe a good at home dryer but not one for my day to day use in the salon.
Date published: 2019-10-18
Rated 5 out of 5 by from Exceptional Dryer! Never had so many compliments on my hair since using this dryer!!
Date published: 2019-10-09
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