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Hair Dryer


Seven-time award winner!

Availability: Out of stock

  • 2-year warranty
  • FREE shipping with $50 purchase
  • 30-day money back guarantee

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Product Description

Multi award-winning next-generation hair dryer that offers rapid drying, customizable styling and exceptional, healthy-looking results. Cura LUXE utilizes T3 Digital IonAir technology for precise heat and a wide, gentle airstream that dries hair quickly and delivers soft, frizz-free results. It’s also equipped with multiple heat/speed settings, a Volume Booster switch, and Auto Pause Sensor that intuitively halts airflow. This miracle tool is destined for cult status.


  • Winner of seven 2018 editorial beauty awards: Allure Best of Beauty, Oprah Magazine Spring Beauty O-wards, Cosmopolitan Beauty Awards, Ebony Beauty & Grooming Awards, SELF Healthy Beauty Awards
  • Digitally-controlled heat dries hair quickly while maintaining body and shine
  • 5 Heat & 2 Speed Settings offer styling customization for all hair types and textures
  • Volume Booster Switch boosts texture and volume*
  • Auto Pause Sensor intuitively pauses airflow when you release the dryer handle
  • Lock-in Cool Shot Button locks in any style for a smooth, sleek finish
  • Lightweight design and quiet operation for a luxurious drying experience
  • Ergonomic Slant Handle helps alleviate wrist strain for effortless drying
  • Pure Stream Cap removable filter for optimal performance
  • Drying Concentrator dries hair evenly and quickly with a wide volume of air
  • Styling Concentrator styles one section at a time with concentrated airflow
  • Long Life Motor ensures a reliable performance
  • 9ft. Cord with Cord Wrap offers professional-length cord for ease of use
  • Wattage: 1875 W
  • Single Voltage: This product operates at a 125 V. This product can be used in the U.S., Canada, and Mexico.
  • Compatible with the SoftCurl diffuser

*Results may vary by hair type.

Click here to view the user guide.

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T3 Digital IonAir

Precise, digitally-controlled heat combines with a wide, gentle airstream to dry hair quickly while maintaining body and shine. With a powerful built-in ion generator, negative ions smooth the hair cuticle for soft, frizz-free results.

Cura Technology
Cura Technology Black


CURA LUXE is rated 4.5 out of 5 by 320.
Rated 2 out of 5 by from Broke within 7 months and was declined a warranty replacement. My husband bought me this hairdryer at Christmas as a gift. At first I loved it and it worked great. 7 months into owning it though the air filter on the back of the hairdryer broke off though. I googled how to reattach it and discovered you can’t. I was hopeful that I could just file a warranty issue & they would replace it or help me resolve the issue. I filed the warranty and was told that I was rejected. They offered to send me a replacement air filter & once I received it, it didn’t even fit my specific hairdryer. There’s no way for me even to attach an air filter to it because the previous one broke off & I did not receive any instructions on how to fix it. My husband & I paid a lot of money for this hairdryer, for it to break within 7 months is unacceptable.
Date published: 2020-08-04
Rated 4 out of 5 by from Hard to work This dryer is very different from the last one I purchased. Be aware there is a sensitive Spot you need to press down on to make the dryer work. I still have not gotten used to it. My dryer keeps turning off if I move my hand unintentionally. It is very annoying
Date published: 2020-07-26
Rated 1 out of 5 by from Disappointed I'm so disappointed in this hairdryer. It doesn't have much power so it just leaves my hair frizzy. Unfortunately not worth the high price tag at all.
Date published: 2020-07-11
Rated 5 out of 5 by from Best Blow Dryer ever! Love this! I have never had one this great before. Dries my hair very quickly and gives it lots of volume. I really like the feature how it shuts off when you lay it down.
Date published: 2020-07-01
Rated 5 out of 5 by from Best blow dryer! This is absolutely the best blow dryer I have ever used. My hair comes out perfect every time. It’s easy to use and I love the auto shut off feature
Date published: 2020-06-27
Rated 5 out of 5 by from T3 cura luxe Es excelente, seca el pelo bastante rápido, lo deja suave y con brillo. Es bastante liviano lo que hace muy fácil su uso. Me encantó, muy buena inversión.
Date published: 2020-06-15
Rated 5 out of 5 by from T3 products are the best Great lightweight slick hair dryer. T3 did a great job with this.
Date published: 2020-06-09
Rated 1 out of 5 by from Weird navy blue It’s the wrong colour. Made cheaper than I expected. Took a long time to arrive.
Date published: 2020-06-09
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