First-of-its-kind intelligent heat technology personalized for you, and your unique hair needs.
2020 Breakthrough Award Winner
“We tried the iron on three editors with different textures, and it worked beautifully on everyone.”
90% of women claim they have to turn up the heat to get the smooth, straight results they want.1
Tailor your heat for more shine, less frizz and less damage.
Eliminate the guesswork with personalized heat. T3 HeatID delivers advanced styling personalization with a smart touch interface and 9 precise heat settings that automatically adjust to your specific hair needs. The right temperature for the smooth, shiny results you want-without the damage you don't. ²
Retouch your style when your hair is on its second day. Refresh Mode automatically reduces your temperature setting and uses powerful negative ions to refresh your style without overexposing your hair to heat.
9 Heat Settings
Deliver precise heat for every hair type and texture.
CeraGloss™ Ceramic Plates
For shiny, frizz-free and long-lasting styles.
Minimizes static frizz, boosts shine, and locks in style.
Superior insulation offers greater comfort and control during styling.
Straightens, waves or curls in one smooth pass.
Delivers optimal arm tension and plate pressure for an even, snag-free glide.
¹ Based on a survey of 4912 women. ² In an independent consumer study, 62% of 81 respondents, were able to lower their heat and reduce the risk of heat damage when using the T3 Lucea ID. ³ Based on a consumer panel study of 99 participants.⁴Comparing to other standard T3 1” straightening and styling irons.