First-of-its-kind intelligent heat technology personalized for you, and your unique hair needs.
90% of women claim they have to turn up the heat to get the smooth, straight results they want.
Based on a survey of 4912 women
Tailor your heat for more shine, less frizz and less damage.
Eliminate the guesswork with personalized heat. T3 HeatID delivers advanced styling personalization with a smart touch interface and 9 precise heat settings that automatically adjust to your specific hair needs. The right temperature for the smooth, shiny results you want-without the damage you don't.