Hair is a powerful thing.

It’s the ultimate accessory. An expression of personal style that’s uniquely yours. It can also drive you crazy. That’s why we make tools that demystify your styling routine and put you in control. We think you should love your results and own your look, without compromise or struggle, every single day.

T3 ignites your styling imagination with next-gen technology to transform the styling experience and deliver
the hair you love.

Discover the technologies that transform Discover T3 technologies

Rethink your routine.

Styling your hair isn’t always easy. It takes time and practice. It can get tedious, but it can also be fun. We strive to make your experience better all around — faster, easier, more inspired, and healthier for your hair. Our high-performing, thoughtfully designed tools enable a smoother routine, whether you’re feeling experimental, or rushing out on a busy morning. So you can look forward to the process almost as much as the final results.

Pioneering hair tech.

In 2003, part tech start-up, part beauty venture, T3 set out to reinvent hair styling by pioneering a new kind of hair tool: technology-forward, fast-working, designed with high performance and better results in mind. Since then, we’ve been synonymous with advanced heat styling tech, exceptional results, and—always—beautiful, healthy hair. Curiosity, passion for hair, and an innovative spirit are deep in our DNA. They drive us to invent the next generation of hair tools as we reimagine the ideal styling experience for women everywhere.

Technology that transforms.

We design hair tools and technologies to dramatically enhance your hair-styling experience. The goal is always to minimize guesswork, maximize your time, and bring you reliably beautiful results, while protecting the health and radiance of your hair.

    T3 FEATHERWEIGHT STYLEMAX Professional Hair Dryer with Automated Heat Technology
    T3 SMOOTH ID 1" Smart Straightening & Styling Iron
    T3 SINGLEPASS CURL 1.25" 1 ¼" Professional Curling Iron