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T3 Founder Kent Yu has a light bulb moment as he watches his girlfriend Julie prepare for work with an inferior hair dryer. T3 takes flight.
Kent introduces the T3 Featherweight, the first luxury hair dryer infused with rejuvenating Tourmaline. T3 crystallizes its game-changing approach from the get-go.
Leading editorial and celebrity stylist Orlando Pita endorses the Featherweight, and the tool is also selected for the Oscar gift bag.
The Featherweight becomes the first electrical product sold by Sephora and the retailer's second-best sales performer.
T3 arrives at New York Fashion Week, and is embraced by a slew of leading runway hair stylists who are blown away.
T3 wins the first of many beauty awards, and quickly becomes the industry’s most awarded tool brand.
T3 celebrates its one-millionth product sold—and women around the nation flaunt more beautiful hair.
TV-watching women across America drop their remote controls in excitement, as T3 sells out on its QVC debut.
Kent tapes two Featherweights together and asks Julie (now his wife) to test them. The results are so impressive that T3 engineers set out to make this prototype a reality.
T3 invents digital SinglePass™ Heating Technology and launches the SinglePass Iron. Other irons fall flat in comparison.
T3 becomes the official tool backstage at the Oscars, as wielded by celebrity stylist Luke O’Connor.
T3 revitalizes old-school rollers with the launch of the self-heating Voluminous Hot Rollers. The brand is on a roll.
T3 introduces Source, the first chlorine-removing shower filter. New T3 fans say: "I'll drink to that."
After 3 years of research and development, T3 re-engineers the dryer that started it all. The Featherweight 2 and Featherweight Luxe 2i feature advanced airflow technology with wondrous beauty benefits.
T3 expands its international business beyond Canada and launches in the UK and Mexico. Women across the globe are well-tressed.
The Featherweight Luxe 2i blows away the competition, winning the rare accolade of Allure Best of Beauty Dryer, as well as Best Breakthrough Product.
T3 adds the Whirl Trio and Featherweight Compact to the family. Both become must-have tools among stylists and beauty addicts everywhere.
T3 reaches for the stars with the Twirl 360, the first T3 curling iron featuring gyroscopic technology—commonly used in space aviation—to make styling easier than ever before.
After winning the CEW Insider's Award in May, the Whirl Trio takes another win. Both the Whirl Trio and Voluminous Hot Rollers snag Allure Best of Beauty Awards.
In January 2003, Kent Yu watched raptly one morning as his girlfriend Julie carried out her daily beauty regime. Julie typically applied a slew of high-end cosmetics and skincare items, but what stopped Kent in his tracks was her drugstore hair dryer. Loud, ugly, inefficient and damaging to hair, it was a jarring element. At that moment, Kent realized there might be a need for a hair dryer that improved and elevated the styling experience. That was as rejuvenating to hair as a serum is to the skin. After a year of research, he discovered that tourmaline, once heated, nurtures hair. That discovery formed the basis of T3, and since then, women everywhere, Julie included, have never looked back.
Since discovering the Tourmaline infusion process, T3 has pioneered and popularized numerous innovations, and has earned global renown as a brand with groundbreaking technology at its core. Enlightening concepts including SoftAire™, SinglePass™ and Gyroscopic Technology confirm that we are motivated to explore the smartest solutions available to improve the experience for consumers and professionals alike.
Inspired by the twin glamour worlds of fashion and beauty, informed by newfangled developments in industrial engineering, we design from the insight out. We consider every aspect of our products, from their overall appearance down to every last detail within, with a laser-sharp focus on materials, interactions and finishes.
Favored by leading professional stylists and lauded by discerning beauty enthusiasts, T3 products are the go-to tools for creative individuals of all kinds. With myriad styling options, our products are endlessly inspiring and, dare we say, deeply delightful.
Healthy hair equates with beautiful hair. By reducing drying and styling times, alleviating strain on the body, protecting the hair cuticle and even improving your water supply, T3 products are designed to elevate your tresses to a luminous new dimension.